Emails

What size photos should I use?
The higher quality the better! When thinking about photo dimensions, it’s imperative to understand that in responsive design, imagery and containers will resize based on the screen size on the device viewing the page. With that in mind, it’s best to think about images in terms of aspect ratios. Here are the best ratios to use for each image container in Hopsie, along with our best pixel size recommendations: 1. Banner Images: 1900px width x 600px height [ratio 19:6] | 2. Background Images: 1900px width x 800px height [ratio 19:8] | 3. Section 2 of Microsite (two images) 950px width x 700px height [ratio 19:14] | 4. Section 3 of Microsite: 1900px width x 350 px height [ratio 38:7] | 5. Project gallery image: 700px width x 450px height [ratio: 14:9] | 6. Email image: 600px width x any height desired.

How do I get my photos to show up properly on Hopsie pages?
Some photos need to be edited to get focal points of images to display correctly. The easiest way to get images to show up properly on your pages is to size them correctly. See the question above to reference aspect ratios to ensure proper image display.

How do buttons work in Hopsie editor?
Buttons in the Hopsie editor can be toggled on or off, and can have the text, color, and link changed to meet your needs. To access these editing features, go to the editor and find the button in question by selecting the page it is on from the navigation and scrolling down in the editing column until you find it. Up and to the right of the buttons field there is a small, ‘half moon’ icon; click on this to access the editing options for that particular button, and make sure to hit the big green ‘Save’ button at the bottom right corner of your browser window once complete!

How do I set up my emails?
Please watch this video.

What is the difference between a published (green) and an unpublished (red) project?
A published project will show up on the fundraising microsite in section 4, whereas an unpublished project is only accessible by its unique URL. Both published and unpublished projects can accept donations and function identically for the donor.

Can Hopsie send mass emails?
Hopsie cannot send mass emails to your entire list. A marketing software such as MailChimp or Constant Contact can be used for that type of send. Hopsie can, however, automate emails after donations occur (like tax receipts and social share asks), and send one-time update emails to all donors associated with a single crowdfunding project. The update feature is really useful for transparency messages, letting donors know at what point a fundraising effort is during the capital raise, or what the impact or outcome of a particular campaign is after the fundraiser is complete.

How can I speed load time?
One of the best ways to speed up load times on Hopsie is to optimize your images for web. In Photoshop, resize any images over 2000 px wide to the image dimensions you can see the question “What size photos should I use?” above. Once sized properly, rather than saving the file in the original format, select ‘Save For Web’ from the file menu. Save the image as a JPEG High to optimize size to clarity balance. Another way to speed up load times is to only display 3-6 projects at a time, even if you have more. Projects take the longest to load, so reducing the available choices will increase load times and actually have a positive effect on conversion. Too many projects can be detrimental when it comes to a donor trying to choose what to support.

How do I get my emails to include dynamic information captured through my forms?
From the editor, select ‘Emails’ in the left-hand navigation, then select the email you would like to edit. In the left-hand editing column, under ‘Email Body’ you will see a drop down labeled ‘Insert Tokens.’ This dropdown will include all of the available dynamic fields from your form, as well as any custom fields that you add.

How do I set up the dedicated email to automatically notify the recipient of a gift?
When creating a new email in the editor, you must make sure to select the ‘Dedicate Donation Message Sent’ trigger from the available list, as well as make sure that you have the email recipient field set to |dedicatee|. Setting the recipient field to go to the dedicatee can be done by clicking on the small blue link labeled ‘Send To Dedicatee’ below the recipient field.

How many projects/forms/emails can I have?
Unlimited! With Hopsie, you can create as many forms, projects, and emails as you like, with zero added costs.

Can I add hyperlinks into Hopsie?
Absolutely! Every text field within the Hopsie editor is set up to accept HTML, meaning that a simple tag will enable you to insert hyperlinks (or video, or custom styles, etc.) anywhere you see text in Hopsie!

How can I publish an email?
In the editor, below and to the right of each emails’ preview, you will see the ‘Save’ button. Just above the save button is a small link to ‘Publish’ or ‘Unpublish’ an email.

Can I duplicate forms, projects & emails?
Yes, any form, project, or email may be duplicated. To duplicate, go into the Hopsie editor and find the item in question. Next to the item name in the editing column, there is a small ‘gear’ icon. Clicking on this will bring up the settings where the duplicate option lies.